If you are new to Internet marketing, having run a real world business most of your life, you may not be aware of what digital marketing actually means. In traditional advertising, you will set up direct mail campaigns, place ads in the classified section of newspapers, or you might take out a half page ad in a magazine. This type of marketing is done on the Internet and has many different facets to choose from. It just depends on how much money you have to spend, and what type of results you are looking for. Let’s go over what digital marketing is, and what your best choice would be if you’re looking to get both short-term and long-term results.
How Digital Marketing Works
Most businesses today have a website that allows people to find them online, and also, make sales when people purchase merchandise using their credit card or PayPal. In order to get the traffic to your website, you have to use different forms of online marketing in order to get targeted individuals to your site. If you want immediate results, setting up a PPC management campaign on Google or Facebook might be the best way to accomplish this, although it is also the most expensive. You could also run a CPM campaign, one designed to show banner impressions, but this tends to be less effective. If you can create a list of subscribers, individuals that would like to download a gift or learn more information, this can be one of the most effective ways to market online. However, for long-term success, allowing you to attract people that are searching for products that you sell, there is nothing better than search engine optimization.
What Is Search Engine Optimization?
This is a type of marketing that is regarded as passive aggressive, and there is a reason for this designation. It is passive in the sense that you will only get traffic of people can find you when they are searching on the search engines, and you can improve this by improving your overall rankings. This is done by using certain optimization strategies for your website, and also building a network of links pointing back to your main page, and all of the sub-pages on your website. Once this is in place, over a period of several weeks, and for more competitive terms a few months, you will start to reap the rewards of your efforts. This is typically done by a professional as most people do not have the information that they need, or the expertise, to implement these different strategies. However, once you have many different pages on your website ranking for your most profitable keyword terms, you will start to see a gradual increase in your traffic, as well as an increase in the number of sales that you make every day.
Making The Right Choice
The best choice to make when you are choosing from the many ways to do digital marketing is to split your advertising budget in half. Part of it should be devoted to PPC advertising to get fast results, perhaps to test whether or not a particular product is converting, and then the rest should be spent with a reputable SEO company. Once you have multiple pages in place, ranking on the first page of Google, or even in the top position, you will be able to create a sustainable income based upon the consistent traffic that you will receive by using this long-term strategy.
Here is a marketing video from the late steve jobs.